Project detail
Fox Customer Analytics
This project is an end-to-end data analytics solution that analyzes customer behavior using Python, SQL, and Power BI. It focuses on cleaning raw data, extracting business insights through SQL queries, and visualizing patterns through an interactive dashboard.
Project Vision & Insights
The objective was to understand customer purchasing behavior and identify patterns that influence business performance. Key insights include customer segmentation trends, purchasing patterns, and revenue-driving factors. These findings help businesses improve targeting strategies, enhance customer experience, and optimize decision-making.
Key Features
Data cleaning and preprocessing using Pandas
SQL-based business insights and querying
Customer behavior and purchasing pattern analysis
Interactive dashboard visualization in Power BI
Structured end-to-end analytics workflow
Tech Stack
Python (Pandas)
PostgreSQL (SQL)
Power BI
Jupyter Notebook
Dashboard
